With a cost saving requirement, we were engaged to assure consumers of Poise® product functionality while instilling confidence and femininity.
By using our consumer-driven design process, we leveraged past learnings, conducted market audits, identified trends and delivered an optimized portfolio to win with consumers.
Our objective was to position Huggies® Simply Clean wipes as the #1 choice for clean “hands+face” for elementary school age children.
After conducting retail audits and seasonal trend research, we developed limited-edition wipes packaging and display designs. The result was an exciting consumer experience and increased category sales.
Our Viva® client requested to refresh towel designs that embody the Viva® brand personality, maintain a premium image and delight consumers.
The team sourced on-trend artwork, created towel designs, tested with consumers and delivered exciting product news to retailers and increased sales.
The project team engaged us to create consumer specific designs that communicate soft and gentle cleaning.
Our team collaborated with a cross functional group to strategically create a range of emboss designs that aligned consumer experience with brand messaging and benefits.
We are guided by three principles.
Tell a great story… Let us bring your brand story to life and connect with the hearts and minds of your consumers.
Through design thinking… We clarify the complex and harmonize the disorderly by leveraging our proven process.
Influence consumer perceptions and actions… We help deliver designs that strategically merge brand, insights, trends and technical parameters.